Human capital management is a concept that enables an organization to appreciate the value of their human resources as important assets with a significant impact on the present and future performance of the organization. In the current business environment, the employees are considered as very important to an organization based on what they know and what they do, as well as their potential for growth if invested in. at Apple Inc, the value of the employees is particularly appreciated given that the company is mainly a tech company where inventions determine its worth. These inventions are made by employees, and without these employees, the company may not be as successful as it is. The HCM practices at Apple are thus engineered towards retaining the best talent and improving the company’s worth in the long term. This paper examines Apple’s HCM practices namely; recruitment, training and knowledge sharing, and employee engagement. This analysis establishes how Apple aligns the named HCM practices with the company’s objectives. 

Business Context

Apple is an international technology based organization that designs and manufactures innovative technology in the form of mobile devices like PCs and iPhones, iPads, iPods and Apple Watches among other things. The company’s main goal is to deliver cutting edge technology aimed at making people’s lives easier. This implies innovating products and ideas that are relevant and useful to the customers in a way that is aimed at revolutionizing their lives. This means that the bottom line goal at Apple is to innovate with relevance to the needs of the customers. 


HCM Practices at Apple

The three HCM practices that stand out at Apple Inc include recruitment, training and knowledge sharing, and employee engagement. Getting a job at Apple is not an easy fete. The company specifically employees some of the best tech minds from around the world in order to make sure that they are hiring the very best in the industry. This is considerably practical seeing as Apple is one of the top employers in the world not only due to the company’s net worth but also due to the kind of work and the work environment within this organization. Recruitment here is thus a critical endeavor that strives to ensure the hired employees are valuable to the organization both in the short and long terms. 

Training and knowledge sharing are a continuous process at Apple. The company operates a round table policy where people work together on the same project at a time. This means that everyone in the organization knows everything about the organization and the projects that they are undertaking at any given moment. This practice ensures cohesion and continuity in the company as every member of staff is empowered to work effectively within the team and thus contribute to the overall performance of the organization with respect to innovation. The company has a number of special training programs aimed at improving the employees’ efficiency at work especially in an administrative context. Despite being technology experts, the company develops these employees to operate a smooth running office just as well as they can create the impressive technology.

Employee engagement is a concept that enables the employees within an organization to actually feel like a part of the organization. Employees at Apple have to deal with a lot of pressure owing to the kind of work they have to do in terms of innovation. To keep them focused, the company has had to create a sustainably cordial working environment in which the employees are appreciated for their work and their commitment. Other than the usual bonuses and rewards, Apple treats employees like family. The employees get to spend time together, to work and even play together, and to celebrate each others’ achievements together.   

Definition of Terms

Basic practice refers to a set standard of practices that are acceptable within a given industry or field of work. Best practice on the other hand refers to what needs to be done in order to get the best results out of a given situation. In HCM, best fit refers to a situation in which the HCM practice employed by a company is specifically aligned with their needs and goals. This implies having a HCM practice that helps the company to reach its set goals and objectives. 

Alignment with Apple’s Objectives 

The main business goal at Apple Inc is to innovate relevantly and remain the leaders in global technological innovation. This means that the company’s main asset is their employees. All of the HCM practices noted above are related to finding, developing and retaining these employees while also encouraging them to work hard and give their best to the organization. The recruitment process is particularly meant to help the company get the right kind of people to keep up with the innovative work. Training and knowledge sharing on the other hand is specifically aimed at improving the skills of the employees as they work in a highly dynamic industry where information is constantly advancing. As for employee engagement, the company needs to retain their best talent and getting the employees to feel like a part of the Apple organization is the best way to achieve this.  


Currently, Apple is performing exceptionally well in terms of how the company has aligned its HCM practices with the set goals and objectives of the business. The only significant improvement that the company should consider is with respect to the recruitment process. Though highly competitive as it is, the company should consider reaching out to prospective employees in other parts of the world as well. Currently, American students and graduates have an upper hand at getting jobs at Apple due to the company’s limitations in their IHRM. This means that all the incredible talent outside of the US is largely out of reach. 


Companies such as Apple often have to have a highly strategic management concept in place considering how well the company has been performing within a highly dynamic and competitive industry. In order to keep their position as one of the most successful technology businesses, the company will have to consider a diversity management component under their IHRM as part of the HCM practices aimed at finding highly qualified and talented employees from any part of the world. This is the only way to ensure that the company maintains its lead in technological innovations with relevance to consumers across the globe.